Privacy Policy

Introduction

• Effective October 1, 2024, 3043176 Nova Scotia Limited, operating as Northern Business Intelligence (NBI) has updated our Privacy Policy (“Policy”).
• This policy describes how we collect, use and disclose Personal Information.
• For the purposes of this Policy, Personal Information means information or data relating to an identified or identifiable natural person as such term is defined in the Personal Information Protection Electronic Documents Act. A person is considered identifiable if they can be identified directly, or indirectly, by reference to an identification number or to one or more factors that indicate their identity. This policy does not include Northern Business Intelligence employees in such employees’ capacity as employees of Northern Business Intelligence.
• By utilizing the website and/or services, or otherwise providing Personal Information to us, the user agrees to be bound by Northern Business Intelligence’s Privacy Policy.

Scope

• Our website – www.northernbi.com
• Our support, training, and consulting services 

 

1. Northern Business Intelligence’s involvement in the collection, use, processing, disclosure, retention and destruction of Personal Information in the products we resell.

2. Out of scope: Privacy practices of Geotab, or other products we may resell. Geotab’s Privacy Policy can be found here: https://www.geotab.com/privacy-policy/

Personal Information Provided to NBI

• NBI Website: We may collect personal data from our website in the event you use the interactive features of the website, such as accessing a white paper, commenting on a blog post, or participating in surveys, contests, events, or promotions. If you apply for a position with NBI through our website, we will collect personal data about you such as your name, resume, phone number, and email address. If you contact us through the NBI website via the “Contact Us” page (e.g. requesting a demo, sales inquiry, etc.), you are providing your consent for us to use your information for the purpose that you contacted us and share it with NBI partners and service providers as required so that we can properly respond to your inquiry.
• Our support, training, and consulting services: Through the sales process, and support relationship, we collect personal information (names, email addresses, and phone numbers), as well as information that may be required to support our clients’ use of the products we resell. 
• The products we resell: NBI resells telematics and video telematics technology. The information entered into these platforms is detailed in the privacy policy of these respective products.

Use and Disclosure of Personal Information

We use the information we collect for the purpose of:

• During the sales process and operations, including providing technical and order support.
• To create your account for the purpose of billing, creating purchase orders and payment operations.
• To fulfill service and contractual obligations as set out within our Master Services Agreement.
• To maintain ongoing business relationships with existing clients. This may include outreach communications for sales opportunities, events and product releases, unless you choose to unsubscribe from such communications after a purchase.
• To post success stories on our website or in other publicly distributed material that contains personal data. In such cases, we obtain your written consent before posting your name or other personal data with the success story.
• If required by regulatory bodies for the prevention for fraud.

 

Disclosures:

• Access to all Personal Information is restricted to authorized employees with legitimate business reasons. We require all our employees to abide by Northern Business Intelligence’s privacy standards.
• Northern Business Intelligence uses third-party service providers for providing hosting, maintenance of our websites, applications, backup, storage, payment processing, analytics, and other services. We do not allow our service providers with whom we share personal data to use that information for marketing or any other purpose other than in connection with the services they provide to NBI.
• Northern Business Intelligence will never disclose personal information to third parties except as contemplated in this privacy policy or as otherwise permitted by law.
  • • The type of information we are legally required to disclose may relate to criminal investigations or government tax reporting requirements. In some instances, such as a legal proceeding or court order, we may also be required to disclose your Personal Information to the authorities. Only the information specifically requested is disclosed and we take precautions to satisfy ourselves that the authorities that are making the disclosure request have legitimate grounds to do so.
• Northern Business Intelligence will never rent or sell the personal information it collects.
• If NBI was to enter discussions regarding the sale or divestment of all or substantially all our business, stock, or assets with another entity, we may assign or transfer this Policy as well as your account and related data (including personal data) in accordance with applicable law.

Data Retention

Northern Business Intelligence reserves the right to reject, suspend, alter, remove or delete data if it breaches our terms and conditions or if it is necessary to protect us or others where we have reasonable grounds for believing that a criminal act has been committed, or if required to do so by law.

Third Party Privacy Policies

Northern Business Intelligence ‘s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

Log Files

Northern Business Intelligence follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Northern Business Intelligence uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Northern Business Intelligence, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit. Note that Northern Business Intelligence has no access to or control over these cookies that are used by third-party advertisers.

For more general information on cookies, please read “What Are Cookies” from Cookie Consent.

Governing Law and Individual Rights

This privacy policy shall in all respects be governed by and interpreted, construed and enforced in accordance with the Personal Information Protection and Electronic Documents Act of Canada, unless substantially similar laws are deemed applicable therein.

All individuals have the right to request a copy of their Personal Information as held by Northern Business Intelligence. Individuals may request their information by contacting privacy@northernbi.com. If upon review, there is an error in your information, you may have it amended by contacting privacy@northernbi.com. Access and amendment requests will be reviewed for PIPEDA compliance, and restrictions may apply.

Data Controls and Safeguards

Northern Business Intelligence takes reasonable steps to protect information collected from users to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Northern Business Intelligence has appointed a Designated Privacy Officer responsible for information system monitoring and information security policy and procedure management.

Safeguard measures to ensure authorized access include: the use of encryption, Virtual-Private Networks (VPN) and multi-factor authentication.

Contacting Northern Business Intelligence

If you have questions about this Policy or about NBI’s privacy practices, you can contact us by email at privacy@northernbi.com or via mail at:

Northern Business Intelligence

Attn: Privacy Officer
Suite Unit 201, 26 Akerley Blvd.

Dartmouth, Nova Scotia, Canada

B3B 0K4

English Version Controls

Non-English translations of the Policy, if any, are provided for convenience only. If any ambiguity or conflict exists between such other translations, this English version will be held as the authoritative version.