A picture is worth a thousand words

Published on October 29, 2021 | Updated on July 13, 2023

One of the great benefits of equipping your vehicles with telematics devices is for gathering data. And we’re not just talking about GPS tracking data – that’s basic stuff. We’re talking about highly-specific engine data like speed, idling time, g-force, gear position, turn signals, RPM’s and more! Just imagine having access to this type of information when investigating an incident or defending one of your drivers? Our Geotab telematics solution delivers rich data, allowing you to operate your fleet more safely and efficiently.

Dashcams fill in the gaps

While the data described above is valuable, particularly when interpreting reports and mapping, it can lack context about what’s happening in and around the vehicle. We’ve all heard the saying, “a picture is worth a thousand words.” Well, this is where dashboard cameras come in. Dashcams can fill in the gaps with visual data to help capture the whole story.

Why commercial-grade dashcams are best for fleets

What makes commercial-grade dashcams better than the out-of-the-box versions? For starters, commercial-grade dashcams send the data over the air directly into your fleet management application vs. simply storing the footage on an SD card that has to be collected from the vehicle and then replaced. Commercial-grade dashcams also collect higher-definition data, can be triggered to capture activity-specific footage, and can be integrated with other fleet management software solutions. Adding dash cameras to your fleet adds that extra layer of data concerning what’s happening in the field.

Trigger dangerous driving activity with the Rosco Vision dashcam

At Northern BI, we have over 15 years of experience supporting Geotab fleet telematics products and software. Because we aim to deliver the best possible fleet management solutions, we were very selective when choosing a dashcam partner. Rosco Vision, our dashboard camera partner, offers products that tightly integrate with Geotab. Our clients use the Rosco dashcam solution to set rules to measure their operational KPIs. Delivered to their desktop, fleet managers are notified when pre-set vehicle activity is triggered. For example, video footage can be auto-collected for instances such as harsh braking, harsh cornering, speeding and suspected collision-based activity.

ROSCO DV6 camera

Collect visual validation with vehicle dashcams 

Have you ever had an employee question a speeding exception? Been asked if a delivery was made? Or how about being accused of causing an accident? Having that extra piece of visual information goes a long way when you need to confirm what actually happened. A dashcam gives you visual validation that your vehicle did or didn’t do something – like hit a parked car, or whether or not a package was delivered. Fleets of all sizes and services can benefit greatly from dashboard cameras. In most cases, the product pays for itself – especially when it comes to liability claims, theft and improving safety scorecards.

If you’re not sure where to start, give Northern BI a shout! We have experience delivering dashcam solutions to fleets of all sizes – from large commercial transport trucks to emergency service vehicles and courier vans. Let us help arm your team with more information than ever before!

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Dwayne Primeau



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